Turntable Rival Soundrop Says 35M Tracks Went Through Its Spotify App In March; Funding Coming In Weeks

As Spotify continues its march to becoming a $1 billion-revenue company, the music streaming service is launching a battery of new products to increase the amount of time that people spend on the site: There is an iPad app that could launch as soon as tomorrow; and there is the ability to play Spotify tracks on third-party websites, launched last week. Another development in Spotify?s stickiness has been the rise of third-party, web and mobile apps, which have been planting themselves on its platform and growing in use. One of the more popular has been Soundrop: a jukebox-style app that lets users create playlists or listen to ?rooms? of music created by others, adding their selections to the mix -- similar to Turntable.fm, except that it works in more countries (everywhere that Spotify does; currently 13 markets compared to Turntable?s U.S.-only limit). It's not only users who are finding Soundrop popular: Inge Andre Sandvik, the co-founder and CEO, says the company is weeks away now from closing its first round of funding from "leading VCs."

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